How a Social Enterprise is Empowering Rural Women in India with Sustainable Crafts !
India has a rich and diverse heritage of handicrafts, but many of them are dying due to lack of demand and skilled artisans.
Many rural women who are engaged in these crafts face poverty, illiteracy, discrimination, and exploitation.
But that’s not the only problem.
Every year, millions of tons of textile waste and plastic packaging are discarded in landfills, polluting the environment and contributing to climate change.
But what if we could turn this waste into something beautiful and useful?
What if we could empower women and preserve their traditional craft skills?
That's exactly what Sirohi is doing.
Sirohi is a social enterprise, founded by Gauri Malik, with the aim of empowering rural women with skills and market access.
Sirohi is India’s first/leading brand backed by artisans who create luxe-sustainable home, gifting and lifestyle products, each with a story to tell.
With a strong well-defined positioning; they are focused around making high quality, well-designed products for globally conscious consumers.
Think the glory and story of Fab India with the design/branding/marketing of a Nicobar - affordable luxury artisan products - a product niche that India lacks as most artisan made products are usually considered - “well, NGO-y”.
Sirohi has so far:
💚 Impacted 1500 artisans across 5 states in India
💚 Reduced 60,000 Kg avg. textile/plastic waste
💚 Provided 30-40% more income than industry average for artisans
Sirohi aim to be in the same group as other global brands such as Crate and Barrer, Pottery Barn, H&M Home, Zara Home.
They want to appeal to their core emotional needs and showcase the best of India. They are not just suppliers to these brands, as most artisan brands have been for decades.
Sirohi is creating a positive impact on the environment, society, and economy by using waste as a resource, preserving traditional crafts, and providing dignified livelihoods to rural women.