Today, it’s time to reveal our secret. To connect with our consumers on a deeper level, we need to help them understand what makes Sirohi what it is today and what goes on behind the scenes to make all the eccentric yet traditional home décor pieces. The answer is – ropes.
Yes, you read that right. Upon observing the products that our artisans have crafted, you’ll notice that ropes lie at the center of our design theme. Well, that’s easy to conclude, but there’s more to those ‘ropes’ than meets the eye. We make ropes from four different types of materials – upcycled textile waste, upcycled plastic waste, jute fibers and cotton. While upcycled plastic and textile waste have been incorporated into our pieces to reduce the furniture’s carbon footprint, jute and cotton have been used to focus on using natural materials because at the end of the day our focus is on protecting the environment.
Intrigued by how the upcycled materials we use save the environment? As per the WHO global challenges report, saving one kilogram of textile waste and one kilogram of plastic waste from landfills saves up to 3.6 KGs and 1.5 KGs of carbon dioxide emissions respectively. To put this into perspective, an average Sirohi product uses about 6.5 KGs of waste. This proves that our customers help save the environment by reducing the world’s carbon footprint directly by purchasing a piece from Sirohi’s collection.
To give one more insight into our materials, we use waste that hasn’t been consumed yet, to use clean and hygienic material for our ropes. Our waste would’ve otherwise been thrown away into landfills but is instead being used to make carefully crafted pieces that now embellish the homes of many in the form of, as one may have guessed by now, ropes. Excess textile waste, which is mostly collected in the form of shreds of cloth strips, is twined together to make vibrant cloth ropes using the same mechanism which was used in Gandhi’s spinning wheel. Our ‘Amber Textile Waste Flower Chair’ is a great example of the vibrant look that cloth ropes can give to one’s home décor when weaved around a solid iron frame. On the other hand, ropes made of upcycled plastic waste come to life when trimmings of FMCG products’ packaging material are combined with each other by local artisans. The ‘Aster upcycled plastic Garden Chair’ is a signature product and the perfect example to show how magic can actually be weaved together on a metal frame by wrappers that people choose to discard on a daily. Lastly, our products made of jute fibers and cotton are made the traditional way and their ropes are sourced locally; our Aurum open basket beautifully combines both these natural materials.
In order for our customers to be informed about the impact their purchase is having on the environment, most products on our website are accompanied with vital information related to their sustainability quotient. As per our website, our vibrant summer piece called the Cherry Upcycled Textile Charpai took eight hours to weave, has a ‘Waste to Wow’, or amount of waste material that went into its production, of 2.8 kilograms and saves 19.2 kilograms of Carbon Dioxide from entering the atmosphere.
Who knew ropes had the power to not only beautify homes but also save the planet? The answer is – not everyone, but at least everyone reading this article does. We hope the ones aware of the secret we’ve shared today choose our products to transform their houses into homes by doing their bit for the environment today.