Weaving The Independence
"Kuch log rotey hue kahaaniyaan sunate hain, aur kuch log gangster ki tarah sunaate hain. You have to choose whether you are the boss of your story or you want to narrate a sob story."
~ Gauhar Fatma, Pioneer Artisan
This is the line that inspired everything we do. Because at Sirohi, we only trade in boss stories. Stories of women who didn't wait for permission. Who fought for their seat at the table. Who turned ₹900 monthly wages into ₹5,200. Who enrolled daughters in schools instead of factories. Who became the gangsters of their own narratives.
Meet the Shernis
Meet the 2,500+ women turning waste into wonder, tradition into trend, and challenges into triumphs. These are the Shernis of Sirohi.
Gauhar
Pioneer
Muzaffarnagar, Uttar Pradesh
Family: Married, 2 children
Craft: Charpai Weaving
Average Monthly Income: ₹1,700 (up from ₹900)
After joining the artisan network, Gauhar began learning how her traditional charpai weaving could be adapted into home décor products. It was the first time her craft was valued beyond local markets.
"I don't ask permission anymore. I make decisions. For myself. For my daughters."
Family: Married, 2 children
Craft: Charpai Weaving
Average Monthly Income: ₹2,600 (up from ₹900)
As orders increased, Gauhar started working consistently every week. She slowly shifted from irregular charpai work to structured weaving for Sirohi products, bringing stability to her income.
"I don't ask permission anymore. I make decisions. For myself. For my daughters."
Family: Married, 2 children
Craft: Charpai Weaving
Average Monthly Income: ₹15,000 (up from ₹900)
By 2025, Gauhar had become one of the most reliable artisans in the cluster. She began mentoring younger women in her neighbourhood, helping them learn rope weaving and join the production network.
"I don't ask permission anymore. I make decisions. For myself. For my daughters."
Nasreen
Master Weaver
Budhina Village, Muzaffarnagar
Family: Married, 5 children
Craft: Macrame & Design
Average Monthly Income: ₹5,200 (up from ₹900)
Nasreen joined Sirohi's training program where she learned macrame for the first time. Initially hesitant, she gradually began producing small batches from home.
"When I started earning, everything changed. Not just my bank account. My voice in my home."
Family: Married, 5 children
Craft: Macrame & Design
Average Monthly Income: ₹2,800 (up from ₹1,200)
After months of practice, Nasreen became confident with macrame techniques and started contributing regularly to product collections. Her steady income helped support her children's schooling.
"When I started earning, everything changed. Not just my bank account. My voice in my home."
Family: Married, 5 children
Craft: Macrame & Design
Average Monthly Income: ₹7,500 (up from ₹1,200)
Nasreen became known for her clean finishing and complex macrame patterns. She began handling larger orders and training other women in the cluster who were new to the craft.
"When I started earning, everything changed. Not just my bank account. My voice in my home."
Shabana
Lead Artisan
Rukanpur Village, Muzaffarnagar
Family: Married, 3 children
Craft: Textile Upcycling
Average Monthly Income: ₹1,800 (up from ₹800)
In 2023, Shabana joined Sirohi's skill training sessions where she was introduced to textile upcycling. It opened a new way for her to use materials that were previously considered waste.
"They call us artisans. I call myself a businesswoman."
Family: Married, 3 children
Craft: Textile Upcycling
Average Monthly Income: ₹2,700 (up from ₹800)
Shabana learned how discarded textiles could be transformed into durable woven products. As her confidence grew, she started working more consistently and contributing to larger orders.
"They call us artisans. I call myself a businesswoman."
Family: Married, 3 children
Craft: Textile Upcycling
Average Monthly Income: ₹7,500 (up from ₹800)
By 2025, Shabana had become one of the most skilled artisans in textile upcycling. She began supervising small production batches and ensuring quality standards for finished products.
"They call us artisans. I call myself a businesswoman."
The Craft They Carry
They don't need us to teach them to weave. They already know how. What we provide is tech-based design support, market access, and the infrastructure to turn generational skills into sustainable livelihoods.
Here's What Was Missing
They don't need us to teach them to weave. They already know how. What we provide is tech-based design support, market access, and the infrastructure to turn generational skills into sustainable livelihoods.
Fair Wages
Earlier, artisans often received inconsistent and underpaid work through middlemen. Sirohi ensures fair, transparent wages that value their time, skill, and craftsmanship, helping create stable livelihoods.
Market Access
Despite their talent, artisans had little access to larger markets and consistent demand. Sirohi connects their craft to national and international customers, ensuring steady opportunities and long-term growth.
Design Support
Artisans possessed incredible traditional skills, but lacked exposure to contemporary design and product development. With Sirohi’s design guidance, their crafts evolved into modern, market-ready products that appeal to global audiences.
Bridging The Gap
Talent is universal; opportunity is not. Many of our artisans come to us with heritage skills passed down for generations. But the global market speaks a different design language.
Skill Lab Initiative
Through our non-profit arm, the Skilled Samaritan Foundation (SSF), we operate the Skill Lab. It is a tech-based design intervention program that transforms traditional craftswomen into global artisans.
Tech-Based Design
We use digital tools to teach modern aesthetics—merging Bauhaus styles with Indian Charpai weaves. Design specs are delivered via WhatsApp, bridging the urban-rural divide.
Material Innovation
We teach the science of upcycling. Artisans learn to process waste Multi-Layer Plastic (MLP) wrappers and textile scraps into durable, weather-resistant ropes.
Dignified Livelihoods
Every artisan is aided in opening a bank account. We ensure direct, transparent digital payments, fostering true financial independence and credit history.
The Difference We Have Made
Where Our Shernis Weave
Talent is universal; opportunity is not. Many of our artisans come to us with heritage skills passed down for generations. But the global market speaks a different design language.
Strengthening theEcosystem
Because our work doesn’t stop at making products it extends to caring for the people behind them. From eye care camps to wellness and hygiene drives, we invest in the well-being of our artisan community.
Eye Care Camp
Eye care camps through partnership with VisionSpring Foundation across Rukanpur, Budhina, Sujroo, Shamli, and Alipur Khurd. Menstrual hygiene awareness through partnership with Azah (PowerHouse91's premiere women's hygiene brand). Workshops breaking stigma, busting myths, spreading awareness.
Menstrual Health& Pad Drive
Every year, we conduct menstrual health drives for our artisan communities in collaboration with partner brands like Aza. Through these initiatives, sanitary pads are distributed and awareness sessions are held to educate women about menstrual hygiene, health, and access to safe products, helping reduce stigma and improve wellbeing.
Artisan Wellness & Skincare Initiatives
Through collaborations with brands such as Innisfree and Juicy Chemistry, we host wellness and skincare awareness sessions for artisans. These initiatives focus on educating women about skin health, self-care, and protection while working, along with distributing skincare products and essentials.
Healthcare Programs
we organized free health check-up camps for our artisan communities. These camps provide access to medical consultations, basic health screenings, and guidance from healthcare professionals. Artisans are also given access to free pharmacy support for essential medicines, helping ensure timely treatment and better overall wellbeing.
Weave Yourself Into Their Story
Our vision is simple: A world where a woman in a remote village can act as a micro-entrepreneur, engaging directly with global markets without intermediaries. We are building the IKEA of sustainable, artisan-led luxury—and we are doing it one knot at a time.
Sponsor an Artisan Livelihood
Support an artisan family by helping provide consistent work, tools, and training. Your support contributes to stable incomes and stronger rural livelihoods.
Collaborate on a Custom Collection
Work with us to co-create a special product line or limited edition collection. Your collaboration helps artisans experiment with new ideas while bringing responsible design to life.
Support Skill & Design Training
Contribute to programs that help artisans learn new techniques, product development, and quality standards. These trainings help craftspeople adapt to evolving markets while preserving their heritage skills.
Invest in Scalable Impact
Be part of building a sustainable, artisan-led supply chain. Impact investments help expand production capacity, create more jobs for women, and bring traditional crafts to global markets.
Support Material Innovation
Help us experiment with sustainable and upcycled materials that reduce waste and create new product possibilities. Your support enables artisans to innovate while protecting the environment.
How can we help you today?
Choose the kind of query you have.
Sales & B2B
sales.support@skilledsamaritan.com
+918272067924 | +91 8272067923
Wholesale & international queries
+91 93104 33994