This Women's Day, Sirohi in association with Azah (under their CSR initiative), conducted a women’s hygiene drive in our district of Muzzafarnagar and nearby villages like Budhana. This activity was carried out to spread awareness and educate women artisans in the heartland of India.

Sirohi endorses Azah taking an inspiring step right at the grassroots to make the lives of menstruating people less challenging. The activity included educating women about basic menstrual hygiene followed by sanitary pad distribution for the families.

Shashwat Diesh, the co-founder at Azah said: “According to the Ministry of Health, only 12% of women and girls have access to sanitary napkins in India while a majority of them rely on outdated, unhygienic methods during periods. Menstruation to a vast demographic still remains a taboo topic. At Azah, we firmly believe that proper menstrual care should be considered a basic right for all women and are driven to do our bit towards reaching that goal. We look at this partnership with Sirohi from a long-term perspective and do our bit in bringing about a change in the society.”

Gauri Malik, our director & founder at Sirohi, adds, “Taking active steps to spread awareness towards Menstrual Hygiene should be a consistent process. Sirohi is proud to have a collaborative approach where we have partnered with Azah to not only create awareness but also provide access to affordable sanitary pads to women artisans across the Sirohi network.”

"Feeling healthy and good about oneself is not a luxury, it's a necessity." — Azah came into being when Shashwat, during a conversation with his sister, heard her complaining about rashes and itchiness during her periods. Surprised that an urban Indian woman with a decent income could not find a solution for her basic needs propelled him and his friend, Aqib to start researching the issue. Today Azah caters to a wide range of products for women's hygiene including their portfolio of high-quality, organic hygiene products for menstrual care.