"I have never come across anything like what Sirohi is trying to achieve via recycling the waste in such a fancy manner." When you get such emotions from people you know that you are working towards the right thing.
Bhavika from SSF backstage at Lakme Fashion Week 2020
In your opinion, how different was the working experience with the products at LFW backstage/ attendees as compared to your traditional work day at SSF.
So, I remember, after the announcement of the winners of the circular design challenge, our lead model in the show had tears in her eyes & she told me that she has never come across anything like what Sirohi is trying to achieve via recycling the waste in such a fancy manner. When you get such emotions from people you know that you are working towards the right thing & need to fulfill everyone’s aspirations through it.
There’s been a lot of learning & inspiration seeing other brands with the same vision of sustainability.
While the concentration at Sirohi has always been on the products, this time we got a chance to style the people so that they match the Sirohi product taste. Roshni, our ex-design head is very simple, quite naive at fashion & there she was instructing the makeup artist on the look of the models clearly envisioned in her mind, guiding them on brush strokes avoiding kohl & keeping the look contemporary.
Do you think the products could transform/ be an integral part of the fashion industry?
Sirohi products have already made a great mark on the lifestyle design world. Our products have been well acclaimed & gone international. It was the fashion & accessories space that we were wanting to hit & look how - through LFW. The brief time we got to get prepared for the show actually made us concentrate into the depth of designs of our bags. We tried a unique blend of boho & modern look for our bags. While the cliche sustainable design houses use very earthy & mono color tones, we at Sirohi have believed in happy & bright colors so as to turn all your sob days into boss days.
Any other feedback, thoughts that you believe would be a good addition to our story for the website?
LFW sustainable fashion was an amazing experience where I met a lot of like minded people who love fashion & are infusing sustainability aspects by unleashing creativity into their designs. A showcase at LFW means that our products have been approved fashionably & sustainably. Watching the models all adorned in Sirohi products reminded me of our backend team of women of Muzaffarnagar who have made this possible. Kudos to them & their art of weaving.
Another interesting thing that happened backstage - a lot of people had started asking for the price of Sirohi benches & were ready to take it home post the show. Sirohi products just amazed the vogue fraternity which just gave us greater hope about our future potentials for creating considerable impact on those who work with us as well as those who purchase from us.