“I felt that while I have many sarees to wear, I also have many stories to share, for which I had never found the time before. Rather than being stressed and depressed because of the uncertainty the lockdown imposed on everyone, I wanted to turn it into an opportunity.”
The Entre-pun-eur Initiative by Sirohi is a one of its kind virtual chat with some of our favourites from the business industry spanning over environmental, fashion, lifestyle, tech and more areas! In this, we get into a one-on-one discussion with them to learn about their journey in starting their own venture- not merely the technical challenges but all the fun they had in this experience- the puntastic experience of being an entrepreneur!
Introducing the first session from this series, we bring to you Jyotsna Grover Sethi.
Image: Jyotsna Grover Sethi in conversation with Gauri Malik, Founder & Director of Sirohi
Jyotsna says hello!
Anyone who has known me for a while, will know that I am a fairly recent convert to sarees. I spent a major part of the adult years of my life living in jeans and tees at home and business suits at work.
My personal journey in the last five years has been a journey of self discovery, along with a journey of discovering some of the treasures of sarees that abound in all parts of our country. And it all started with the #100sareepact in 2015
Professionally, as I advanced in my career in an international organisation, wearing sarees at work helped me to establish my Indian identity.
Her Journey So Far
I started posting regularly on Instagram since the lockdown began. Being a lover of sarees and someone who has travelled quite a bit to saree weaving clusters around India, I felt that while I have many sarees to wear, I also have many stories to share, for which I had never found the time before. Rather than being stressed and depressed because of the uncertainty the lockdown imposed on everyone, I wanted to turn it into an opportunity.
So I wrote a little story about each one of the sarees I wore and started posting pictures and my stories on Instagram everyday and until you reached out to me, I didn’t even know I was an influencer!
To convey the significance of her experience with all forms of the Indian saree, she tells us, “It's always your saree that carries you, not the other way around.”
You can check out the Live Video via this link!
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Hey everyone!
If you’ve never tried Ceylon cinnamon, you’re missing out on one of the best spices nature has to offer.
I recently switched to true cinnamon (aka Ceylon) in my kitchen, and it’s been a total game changer. Whether you love baking, cooking, or just adding a dash of spice to your coffee, this cinnamon is definitely something you should consider.
What makes this spice so special? It’s more delicate and fragrant than regular cassia cinnamon. Ceylon cinnamon is grown in Sri Lanka, the heart of cinnamon production, where the soil and climate produce the highest quality cinnamon in the world. I’ve been using it in everything from oatmeal to smoothies, and the flavor is like nothing I’ve ever experienced before—sweet, subtle, and aromatic.
But it’s not just about the flavor. The benefits of Ceylon cinnamon are truly amazing. It’s packed with antioxidants, has anti-inflammatory properties, and can even help regulate blood sugar levels. I’ve noticed better digestion and more sustained energy levels since incorporating Ceylon cinnamon powder into my daily routine.
If you’re wondering where to buy Ceylon cinnamon, I highly recommend checking online stores that offer high-quality, organic options. I found some amazing deals on Ceylon cinnamon sticks and powder, and the best part is that it’s often on sale! When you get it directly from Sri Lanka, you’re getting the real deal—not the cheap, less flavorful cassia cinnamon that’s commonly sold in supermarkets.
Don’t wait to experience the incredible benefits of Ceylon—I promise you won’t regret it. It’s time to bring the taste and health benefits of Sri Lanka’s finest spice into your life!
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Hi everyone!
I wanted to share my recent discovery of Ceylon cinnamon, which has quickly become my go-to spice in the kitchen. If you’re tired of using the usual cinnamon and want to try something truly special, then Ceylon is the way to go. Trust me, once you experience true cinnamon, you won’t go back to the regular Cassia.
Grown in the lush hills of Sri Lanka, this spice is considered the “true” form of cinnamon. Unlike the more commonly used cassia cinnamon, Ceylon cinnamon has a lighter, sweeter flavor that’s perfect for both sweet and savory dishes. I’ve been using Ceylon cinnamon powder in my coffee, desserts, and even curries, and the taste is just incredible—smooth and aromatic without being overpowering.
But what’s even more exciting are the benefits of Ceylon cinnamon. It’s rich in antioxidants, helps regulate blood sugar, and can even support heart health. I’ve noticed a real difference in my energy levels and digestion since adding it to my diet. Plus, it’s a great natural anti-inflammatory, so it’s perfect for anyone dealing with aches or joint discomfort.
If you’re wondering where to buy Ceylon cinnamon, you’ll find it at a variety of online stores. I’ve found some great deals on Ceylon cinnamon sticks and powder, often on sale, so you can stock up without breaking the bank. Just make sure to look for products that are organic and sourced directly from Sri Lanka to ensure you’re getting the authentic true cinnamon.
So, if you’re ready to take your recipes (and health) to the next level, I highly recommend trying Ceylon. You’ll love the flavor, and your body will thank you for the benefits. Don’t miss out on this incredible spice!
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